Ask yourself, “what is my intention in sharing this?” “what is the purpose of this piece of content?” “what is the overwhelming transformation i want to create?” “what is the emotion or purpose of this content?”

Set an intention for you to experience want to create in your life

Don’t force authenticity by leaving out what is true to you. Don’t use words that aren't authentic to you eg, financial freedom, or sustainability.

Infuse yourself into what ever it is that you’re sharing

4 pillars

1. “What do you actually do, what do I actually want to be known for?” — this needs to be some sort of mission statement. Eg. My name is Liv and I am a kangen water distributor, I help people create health-based businesses.
2. “How do I want to be perceived?” — need to have some guidelines, and bullet points, eg fun and playful, a leader, an adventurous person, healthy. This is a little bit of framework to what you share and stand for, and for clients to see who you are as a person, and what it’s like working with you. Guidelines so you know and your audience knows what to expect. If I want to be perceived as this, I need to share these certain parts of my self to shape that perception
3. “Who is my audience?” — who is your tribe, who is already resonating with your content, who do you want to chill with? Who do you feel inspired by when you’re around them? People really into health, health coaches, travellers. Speak to YOUR audience and use the verbiage that would resonate with your audience, and help them connect with you
4. “What do you stand for?” — what are your morals, and ethics? Polarising yourself, what do you stand for? Don’t get too personal. Eg presence with your children, health, etc

Cold lead — get them to know your vibe, share your personal story, what about this opportunity is related to something personal in your life. Check insights, how many people have I reached lately, reintroduce yourself in a non-cheesy way

Warm lead — sharing value, business or water or mindset related. Value is at the basis at how you're going to nature a lead

Hot lead — convert. social proof. there are other people who have had some sort of win inside our community, or enagic. Social proof could be; you hosted a call, made a sale recently, give them actual actionable steps that shows you are a leader and an expert in what you do. Biggest way you can polarise yourself from other network marketers is to give them action steps that they didn’t ask for. What you offer as a coach. Get people to understand that this opportunity is real and anyone can be apart of it.

<aside> 💡 MAGIC SAUCE — being equally as knowledgeable as you are entertaining, is there a certain way you can deliver a certain msg, whilst throwing in a piece of yourself? Add your personality. Maybe its not even your personality but it’s your aesthetic or your images.

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